Hoteliers take note: What travellers want from their hotel rooms in 2025
On our travels with Regenex we meet a lot of owners and managers in the hotel trade who are all competing for the same thing. Firstly, they want people to like what they see online and click ‘book now’. Secondly, they want that customer to come back, and back, and back again.
So, aside from the common sense of spotless bedding, inviting bathrooms and smart interior spaces, what is likely to make savvy travellers say: “Yes please!” Here’s what we’ve seen lately and can report back on.
Sustainability front and centre
Whatever your holiday let does that demonstrates its ethical approach to looking after the planet is a huge selling point. Choose comparatively eco-friendly bamboo for new or replacement furniture and consider investing in100% organic cotton bedding and towels. Recycled and upcycled fabrics are becoming more popular, reducing waste and promoting a circular economy. While guests won’t demand a composting toilet, they want to see a commitment to lowering your carbon footprint.
A touch of luxury
Your rooms may not be the most high-end but paying attention to the thread count and weave of bedding will mark you out as a place to stay that really cares about the details. Higher thread counts ranging from 300 to 600, offering a smooth and silky feel, are more expensive, but becoming more common in UK rooms. Investing in premium-quality bed sheets, duvets, pillowcases and towels will enhance the overall guest experience.
All white now? Not necessarily!
Among the modern norm of pure white bedding, colour can create a point of difference. Colour psychology can do a lot of heavy lifting in setting the mood of a hotel room. Natural and earthy ones, creating a relaxing ambience reminiscent of the natural world, are very 2025 – as are pops of vibrant colour for a more urban, sophisticated feel. Some hoteliers are layering up with colours and patterns in addition to, or instead of, those ubiquitous whites. This blog brings together some great examples from around the world.
Flexible spaces
The pandemic changed the way we work, and many of us are much more likely to want to sit down with a laptop and crack on for extended periods, wherever we are – especially when travelling on business. Therefore, adaptable hotel spaces are in greater demand. In 2025 hoteliers are looking more closely at how they configure their rooms – no one wants to work on the edge of the bed, or a teeny tiny dressing table – as well as any handy, communal spaces.
Tech, tech and more tech
While people come on holiday to unplug and recharge, they also love virtual check-ins and dedicated hotel apps. Smart technology growing fast in 2025. As Gen Z ramps up their travels, everything digital – from the TV to motion sensors and mood lighting – will be helpful in attracting digital natives. While it can be argued that a mobile-first approach is essential, that tech must be up to date, and work as expected.
Telling the world
Finally, there’s little point in getting the decorators in with the Farrow and Ball, and equipping rooms with top-grade fabrics and eco-friendly accessories if you don’t point this out to potential customers. Marketing is key here – because people cannot tell the sustainable provenance of your wardrobes, or how sumptuous those sheets will be, from the photos on booking.com alone. Better still, encourage your guests to spread the word for you on Google and Trip Advisor or social media, for that valuable third-party endorsement.
- Regenex can help you look after those high-quality linens and even dye white linens in earthy, natural shades. Better call Paul on 07795 693345.