People are surrounded by commercial linens as they go about their daily lives. And their expectations differ, depending on context.
As a customer at a luxury hotel – or indeed any hotel – they want to experience crisp white sheets on their beds, free of any marks. One recent survey showed 89% of hotel guests were put off by dated linen and three quarters rated a spotless room as a top priority.
Anything that falls short of such expectations is increasingly subject to scrutiny, especially with the growing power of social media and sites like Trip Advisor.
For an overnight patient in a hospital however, an off-white, slightly worn sheet isn’t such an issue as long as it is clean and fresh.
The healthcare and hospitality sectors must work harder than ever to keep standards high for an ever-more demanding public, while meeting tight budgets.
It’s therefore no surprise that savvy laundry houses are looking for ways to love their cotton and poly/cotton linen for longer, keeping down the costs of topping up stock – while meeting the satisfaction of consumers.
Many are turning to Regenex’s pioneering stain removal system, which can save textile providers thousands of pounds while boosting their environmental credentials.
The power of the green pound
Consumers not only demand the best of bedclothes – they also want to feel that they are spending their money ethically.
In this respect, they are on the same page as the healthcare and hotel sectors who are continually looking to minimise their carbon footprints, driven by regulatory targets as well as the desire to do the right thing.
The good news is that environmentally-minded Millennials – those born in the 80s and 90s, spending more in hospitality as they grow older and hopefully a little richer – are the most willing to pay extra for sustainable offerings, and will seek bookings at hotel chains they know to be eco-conscious.
Long have en-suite bathrooms featured notices asking guest to ‘think about the environment’ before they leave a barely-used towel on the floor for washing – but now that’s not enough.
If 2018 was the year that we became collectively more aware of the devastation caused by single-use plastics, 2019 will be defined by concern – even outrage – over needless textile production and the vast amounts of water, energy and chemicals involved. And not just in fast fashion.
Anything that a company can do to demonstrate sustainability in this area – chiefly, not throwing away linen unnecessarily – is sure to help raise their standing in this crowded market, in the months and years to come.
Loving linen for longer
It’s no secret that the healthcare and hospitality sectors condemn far too much good linen and workwear simply because it’s stained – and society’s collective environmental consciousness will not continue to turn a blind eye to this.
Regenex has pioneered a cost-effective cleaning system to rescue 75% to 80% of condemned linens – lifting stains from rust to mildew, food to fake tan, and many others – returning them to their full economic journey.
The process uses a gentle, multi-bath approach and has additional eco benefits in that it shares heat and steam with textile processes on the same site in Bradford, West Yorkshire.
Regenex is already revolutionising the operations of laundries across the UK and is now in a position to take on new customers, in this country and beyond.
Regenex is offering a FREE trial of 400g of kilos of linen to any new customer. Contact us today to discuss your requirements.